体验商务英语3教案 Unit 2 2nd

一、教案头 编号： 授课班级： 授课日期： 年 月 日 年 月 日 年 月 日 本次课标题：Unit 2 Brand (Langauge review & Discussion & Skills) 能力（技能）目标 知识目标 1. Differences between past simple and present perfect 2. Three methods of promoting in different companies 3. Skills in taking part in meeting 教学目标1. Distinguish different uses of past simple and present perfect 2. Compare three methods of promotions 3. Use skills to have a discussion of sales 参考资料 能力训练任务及过程 1. Greet Ss and introduce the assignments of these two periods. 2. Language review: Past simple and present perfect. 3. Discussion: Three promotions. 4. Skills: Taking part in meetings. Teacher’s Resource Book （高等教育出版社） 1

二、教学设计 步 骤 (教学内容、教 学 内 容 告知 1. Language review: Past simple and present perfect 2. Discussion: Three promotions 目的） 3. Skills: Taking part in meetings 教学方法 讲授 Activities (学生活动) Time (时间) 2m Lead-in: Ask Ss to translate the following terms. 1) classic brand 引入 （任务2) brand awareness 项目） 3) brand image 4) luxury brand 提问 Ss answer the quesitons individually. 5m 操练 （掌握初步或基本能力） Language review: Past simple and present perfect 讲授 Exercises revise and practise the tense rules and uses, and a final role play provides fluency practice and the opportunity to recycle what Ss have learned in the unit. 20m Ss finish the exercises. Discussion: Three promotions 深化 （加深对基本能力的体会） 分析与讨This discussion provides fluency practice and a change of 论 pace. 25m Ss take parit in the discussion. 1. We use the present perfect to connect the present to the 归纳 归纳 （知识和能力） 3m Ss note down the key points. past. 2. We use the past simple to talk about a finished action at a definite time in the past. Skills: Taking part in meetings 训练 Ss build up a profile of a company, speculate about what may be causing it to lose sales and brainstorm possible solutions. 巩固( 拓展 检验) 分析与引导 Ss learn the problems and role play. 30m 总结 1. Uses between past simple and present perfect. 2. Useful language associated with taking part in meeting. 归纳讲述 Ss review what they have learnt. If necessary, they ask questions. 3m 作业 Ask Ss to preview next part: case study. 后记

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PeriodⅡ: Langauge review & Discussion & Skills

Steps （步骤） Introduction Methods & Tasks（方法、任务） 1. Language review: Past simple and present perfect 2. Discussion: Three promotions 3. Skills: Taking part in meetings Lead-in: Ask Ss to translate the following terms. 1) classic brand 2) brand awareness 3) brand image luxury brand Language review: Past simple and present perfect Part A 1) Tell Ss they are going to study the simple past and present perfect and ask Ss if they can give you an example of each. 2) Give Ss a few minutes to read through and complete the language check box individually, asking for help if they need it. 3) Check answers with the whole class (present perfect, past simple). You could also draw their attention to the Course Book Grammar reference, page134. 4) Ask Ss to work through the exercise indivdually, then check their answers with a partner as they finish it. 5) Monitor the checking phase closely. 6) Finally, go through the answers with the whole class. Step One Step Two 1.launched 2.increased 3.have fallen 4.have copied 5.has become 6.organise 7.have found 8.have seized 9.contacted 10.informed 11.have had 12.have lost 3

Step Three Discussion: Three promotions 1) Divide the class into three groups: McDonald’s, Pepsi and the lrish Tourist Board. 2) Ss in each group read one of the class, checking vocabulary in their dictionries, with each other or with you. 3) Redivide the class into groups of three, with one member from each of ther original group (McDonald’s, Pepsi and the lrish Tourist Board.) in each new group. If the number of Ss in the class does not divide by three, some Ss may have to double up. 4) Ss read the remaining two cases. 5) Ss go through the discussion questions together. Each S help the other group members with vocabulary in the case he/she originally read, if necessary. Allow about ten minutes. Step Four Skills: Taking part in meetings PartA 1) Divide the class into small groups in five. 2) Set up the basic situation: Ss work for a marketing agency representing a well-known chain of bookshops. 3) Appoint or ask Ss to appoint a secretary in each grroup. 4) Ask Ss to go through the questionnaire, inventing answers to the questions to build up a client profile. 5) Take in the completed sheets and redistribute them so that each group has a profile built up by one of the other groups. Part B 1) Tell Ss that their client’s sales are falling rapidly. 2) Point out the Useful language box and tell them they may wish to use the language listed in it. Allow 10-minute or so. 3) Ask a representative from each group to give a two-minute presentation of their client profile. 1. Uses between past simple and present perfect. 2. Useful language associated with taking part in meeting. Ask Ss to preview next part: case study. Conclusion Homework postscript

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